Global
Ottobock teams up with World Para Athletics
Prosthetic products manufacturer Ottobock has been named as an official supplier of the World Para Athletics governing body.
World RX renews with logistics partner
The World Rallycross Championship (World RX) motor-racing series has extended its partnership with global logistics company Woodland Group.
Modis backs Formula E
IT, engineering and life science solutions company Modis has entered into a partnership with the Formula E electric car-racing series.
Formula E renews with power partner
Italian electricity and gas company Enel has extended its partnership with the Formula E electric car-racing championship.
Chinese sponsor extends backing of ITTF World Championships
The International Table Tennis Federation has agreed a deal with TATA for the Chinese door manufacturer to sponsor the next three editions of its World Championships.
International Wushu Federation extends with Taishan
The International Wushu Federation (IWUF) has renewed a deal with Chinese sports equipment manufacturer Taishan.
Hurley broadens World Surf League partnership
Surfing apparel and accessories manufacturer Hurley has upgraded its partnership with the World Surf League to support five of the 11 scheduled events during the 2018 WSL Championship Tour season.
Porsche steps up World Endurance Championship commitment
German automotive company Porsche has expanded its relationship with the World Endurance Championship by agreeing a deal to supply official course cars for the motor-racing series.
UnionPay to sponsor International Champions Cup
Chinese financial services provider UnionPay has agreed a deal to sponsor the Singapore leg of the 2018 International Champions Cup pre-season football tournament.
Bihr extends backing of MXGP
Motorcycle accessories retailer Bihr has renewed its partnership with the International Motorcycling Federation’s (FIM) Motocross World Championship (MXGP).
Tag Heuer takes touring car backing into WTCR
Swiss watch manufacturer Tag Heuer has been unveiled as a sponsor of the newly-formed World Touring Car Cup (WTCR).
Dell Technologies: Raising awareness of Dell-EMC merger
Spar signs first cycling partnership with Team Dimension Data
Convenience store chain Spar International has signed up as a sponsor of UCI WorldTour cycling outfit Team Dimension Data for Qhubeka.
Checkatrade pens PDC extension
Online trade vetting and monitoring platform Checkatrade has extended its partnership with the Professional Darts Corporation.
Badminton World Federation signs water partner
The Badminton World Federation has entered into a partnership with ELO Water.
Moldow returns to back Speedway Grand Prix
Danish manufacturing company Moldow has agreed a deal to sponsor the Speedway Grand Prix motorcycling series.
Thomas Cook Sport extends F1 commitment to Mercedes
Formula One motor-racing team Mercedes has entered into a partnership with UK-based sports travel operator Thomas Cook Sport.
Chinese brands save Fifa from marketing meltdown
Chinese electric scooter brand Yadea became the second brand to sign as a Regional Supporter of the 2018 World Cup in a deal brokered by Chinese agency Desports,