Badminton World Federation signs water partner

The Badminton World Federation has entered into a partnership with ELO Water.

The four-year deal names ELO Water as the official water of the BWF’s championship events and tour finale.

Events covered by the partnership include the World Championships, Thomas & Uber Cup Finals and Sudirman Cup, along with the World Tour Finals.

“This association is a perfect fit as ELO Water provides enhanced oxygen supply to muscle tissues, from which our players at all levels will benefit,” the BWF’s commercial and communications director, Owen Leed, said. “Badminton is an extremely demanding sport – both physically and mentally – and I am sure that ELO’s presence at our tournaments will be highly appreciated.”

The partnership begins with the Thomas & Uber Cup Finals in Bangkok, Thailand from May 20-27.