LPGA continues sponsorship drive with Consumer Cellular deal

The Ladies Professional Golf Association has agreed a sponsorship deal with US-based wireless phone provider Consumer Cellular.

The deal, the length of which was not disclosed, names Consumer Cellular as an official marketing partner of the LPGA.

The company will benefit from on-course signage at select LPGA events, as well as a presence during television broadcasts of tournaments.

Consumer Cellular will also be the presenting partner of the LPGA’s ‘Worth Talking About’ initiative, which profiles players on the LPGA Tour.

Brian Hepner, Consumer Cellular’s vice-president of marketing, said: "Many of our customers and employees are huge fans of golf, and we are incredibly proud to support their passion, as well as the elite women golfers from around the world who truly excel at their sport."

The partnership represents the latest in a string of sponsorship deals signed by the LPGA this week. 

The organisation has enhanced its partnership with Korean facial masks and skincare products manufacturer Leaders Cosmetics, entered into a new agreement with global science and technology specialist the Dow Company, and named Diamond Resorts as the title sponsor of its revived Tournament of Champions event, which will return to the calendar in 2019.