Global logistics company DHL has renewed its sponsorship of the Formula One motor-racing championship, through which it will become the first official partner of the F1 eSports Series.
The length of the new agreement was not disclosed but it has been signed ahead of the start of the 2018 F1 season in Melbourne, Australia next week. DHL will retain its position as the official logistics partner of F1.
As part of the new agreement, fan festivals will be organised in F1’s core and growth markets, while new digital formats will be introduced. DHL will also continue to present the DHL Fastest Lap Award and the DHL Fastest Pit Stop Award.
Arjan Sissing, head of corporate brand marketing at Deutsche Post DHL Group, said: “As logistics partner, DHL is in charge of the complex shipping of Formula One vehicles and equipment. The brand is therefore an integral component of this highly emotional sporting and entertainment experience with global reach.
“As the first official partner of the F1 eSports Series, we are very pleased to accompany Formula One on its digital journey and to actively contribute to the expansion and emotionalisation of the product range for fans.”
DHL has also announced today (Thursday) that its Global Forwarding, Freight division has acquired DOT (Delivered On Time). The UK-based company has more than 80 years of experience as a full-range provider of logistics solutions, specialising in motorsport, TV and broadcasting as well as international events.
“The acquisition of DOT provides growth and produces a series of synergy effects, for example, in our range of services for Formula One and Formula E,” said Thomas Nieszner, president and global head of motorsport for DHL Forwarding, Freight. “With this acquisition, DHL is complementing its comprehensive service portfolio and further expanding its leading position in motor-sports logistics.”
DHL first became a global partner of F1 in 2004.