Formula One motor-racing team Mercedes has entered into a partnership with UK-based sports travel operator Thomas Cook Sport.
The partnership covers the 2018 F1 season and will offer fans the chance to experience a unique Mercedes concept at four grands prix. Thomas Cook Sport will serve as an official team supplier of Mercedes.
Thomas Cook Sport currently offers travel experiences to 14 F1 grands prix around the world, and its partnership with Mercedes is designed to further enhance the fan experience for supporters of the team.
Fans will be given the chance to experience a tailor-made Mercedes experience at the Monaco Grand Prix, British Grand Prix, Italian Grand Prix and the season finale in Abu Dhabi.
Fans will be able to purchase the ‘Thomas Cook Sport Mercedes-AMG Petronas Motorsport Experience’ in addition to their existing travel plans. The experience will include a drinks reception at a unique location before the grand prix, a Q&A with a Mercedes team member, team merchandise gifts and additional exclusive perks.
Rob Slawson, head of Thomas Cook Sport, said: “We're incredibly proud of our Formula One product and this new agreement with one of the sport's most successful teams offers a brand-new exclusive experience for a limited number of fans at each event. It's going to be a fantastic opportunity for us to work alongside one of the most successful Formula One teams of recent years.”
The 2018 F1 season got underway yesterday (Sunday) with the Australian Grand Prix in Melbourne. Mercedes’ Lewis Hamilton and Valtteri Bottas placed second and eighth, respectively.