Germany

German automotive manufacturer BMW has signed a multi-year extension to its title sponsorship of the Berlin Marathon.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

German Bundesliga football team Eintracht Frankfurt has announced US sportswear firm Nike as its kit manufacturer from the 2014-15 season.

British Athletics, the UK governing body for athletics, and its German counterpart, the Deutscher Leichtathletik-Verband (DLV), have given mixed responses to the question of whether hosting upcoming World and European Championships have helped generate increased sponsorship revenue.

Cable television and broadband provider Unitymedia KabelBW has reached an agreement to become a ‘champion partner’ of German Bundesliga football team Borussia Dortmund.

German football team VfL Wolfsburg has agreed a kit manufacturing deal with Italian sportswear brand Kappa, effective from the 2014-15 Bundesliga season.

US sporting goods company Spalding has agreed a three-year extension to its partnership with the German Basketball Bundesliga, the sport’s top division in the country.

Telecommunications provider QSC has extended its commercial partnership with German Bundesliga top-flight football club Hamburg SV.

Clothing company the Clinton Group has reached a three-year deal to become the exclusive fashion partner of the German Tennis Federation (DTB).

Sportswear company Erima has agreed a deal to become an official partner of the DTB, the governing body of tennis in Germany.

Sportswear company Adidas has agreed a four-year extension to its main sponsorship deal with the German Ski Association (DSV) national governing body in an agreement that will run until 2018.

German handball Bundesliga club Fuchse Berlin has signed a two-year deal to make insurance company Axel Lange a premium partner.

German Bundesliga and Uefa Champions League champion Bayern Munich has announced a two-year sponsorship agreement with consumer products manufacturer Henkel.

German automotive manufacturer BMW has reached a deal to become an official partner of the International Luge Federation (FIL).

South Korean tire manufacturer Nexen Tire has agreed a deal to become an official sponsor of German Bundesliga top division football team VFL Wolfsburg for the remainder of the 2013-14 season.

The Infront Sports & Media agency has signed a four-year extension to its contract as the marketing partner of the Vierschanzentournee ski jumping tournament.