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Infront launches Four Hills marketing extension

The Infront Sports & Media agency has signed a four-year extension to its contract as the marketing partner of the Vierschanzentournee ski jumping tournament.

Under the deal with the German Ski Federation (DSV) and Austrian Ski Federation (OSV), Infront will partner the Vierschanzentournee, otherwise known as the Four Hills Tournament, until 2017-18.

Infront has promoted the Vierschanzentournee alongside the DSV and OSV since 2010 and its agreement includes the implementation of on-site marketing services.

The Vierschanzentournee is comprised of four Ski Jumping World Cup events, with the champion being the competitor who picks up the most points across the series. The 2013-14 edition got under way with the qualification meetings in Oberstdorf on December 28 and 29 and moved to Garmisch-Partenkirchen on December 31 and January 1.

Over the coming week, the series concludes at Innsbruck on January 3-4 and Bischofshofen on January 5-6. Austria’s Thomas Diethart claimed victory on New Year’s Day, continuing domination for the country that has produced four of the past five Vierschanzentournee titles.