Germany
Schalke 04 renews Veltins stadium partnership
German Bundesliga football club Schalke 04 has sealed a four-year extension to its stadium naming rights deal with the C&A Veltins Brewery through 2019.
Shirt sponsor delivers extension for Borussia Mönchengladbach
German Bundesliga top-tier football club Borussia Mönchengladbach has signed a five-year extension to its kit sponsorship deal with retail bank Postbank.
DHB nets Ergo extension ahead of World Cup
The German Hockey Federation (DHB) has extended its premium partnership with insurance group Ergo for two years until March 2016.
Mercedes gets in the saddle with Assos
Formula One motor racing team Mercedes has entered into a partnership with Swiss cycling apparel and equipment company Assos.
Hoffenheim empowered by renewed stadium deal
Solar energy provider Wirsol has agreed a two-year extension to its stadium naming rights deal with German Bundesliga football team TSG 1899 Hoffenheim.
Club Car on course with Solheim Cup
Golf cart manufacturer Club Car has agreed a partnership with the Solheim Cup women’s matchplay golf tournament.
Allianz scores first with Women’s Bundesliga deal
Multinational financial services company Allianz has agreed a five-year deal to become the first title sponsor of the German Women’s Bundesliga club football competition.
Freiburg along for the ride with Europa-Park
German theme park Europa-Park has signed a two-year extension to its premium partnership with Bundesliga football club SC Freiburg.
Schalke banks dual deal extension
German Bundesliga football club Schalke 04 has signed four-year extensions to its partnerships with regional banks Volksbank Ruhr-Mitte and VR-Bank Westmünsterland.
Profine views Mainz partnership as good option
Windows manufacturer Profine has sealed a one-year sponsorship agreement with German Bundesliga football team Mainz 05.
Stuttgart extends with Mercedes-Benz Bank
German Bundesliga top-tier football club VfB Stuttgart has extended a sponsorship deal with the Mercedes-Benz Bank.
DHB renews with Kyocera ahead of Hockey World Cup
The Kyocera Document Solutions arm of Japanese electronics manufacturer Kyocera has extended its premium partnership with the German Hockey Federation (DHB) to cover this year’s Hockey World Cup.
Reece Australia ousts Adidas as German hockey partner
Hockey apparel and equipment manufacturer Reece Australia has agreed a kit deal with the German Hockey Federation (DHB) covering the next two editions of the summer Olympics.
Bundesliga’s Mainz extends partnership with betting provider
German Bundesliga football club FSV Mainz 05 has signed a three-year extension to its long-term partnership with state sports betting provider Lotto Rheinland-Pfalz.
Freiburg extends with beer partner
German Bundesliga top-division football club Freiberg has extended its partnership with regional brewery Rothaus.
Man stays on course with Bayern Munich
Commercial vehicle manufacturer Man has extended its partnership with German Bundesliga football club Bayern Munich through 2016.
Schalke has appetite for Böklunder renewal
German sausage manufacturer Böklunder has agreed a three-year extension to its premium partnership deal with Bundesliga football team Schalke 04.
Porsche gears up for WEC return with double deal
The Porsche Motorsport arm of German automotive firm Porsche has marked its return to top-level motor racing by signing new partnerships with machine tool manufacturer DMG Mori and Swiss watch manufacturer Chopard.