Cable television and broadband provider Unitymedia KabelBW has reached an agreement to become a ‘champion partner’ of German Bundesliga football team Borussia Dortmund.
Under the deal, the terms of which were not disclosed, Unitymedia will benefit from fully integrated advertising and branding at Dortmund’s Signal Iduna Park home during Bundesliga matches.
To launch the partnership, Unitymedia has distributed a promotional clip across YouTube and other video-sharing websites featuring Dortmund players Roman Weidenfeller, Sebastian Kehl, Nevan Subotic, Julian Schieber and their manager Jurgen Klopp.
Additionally, Unitymedia and Borussia Dortmund will collaborate on a number of promotional activities and special events for the company’s customers, including autograph sessions, photo shoots and match-ticket giveaways.
Dortmund’s champion partner tier represents the club’s leading sponsorship group below that of main partners Evonik Industries, Puma and Signal Iduna.