Germany
Opel heads for sponsorship exit at Borussia Dortmund
German car brand Opel will not renew its sleeve sponsorship of German Bundesliga outfit Borussia Dortmund after this season
DFL secures licensing revenue boost; announces new NFT deals with OneFootball, Sorare, Topps
The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of…
Deutsche Telekom hitches DFB sponsorship renewal to media deals
Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…
Targobank extends DFB-Pokal sponsorship
Targobank has extended its sponsorship of the German Football Association (DFB) for another four years, from 2022-23 to 2025-26
Interwetten signs regional deal with Liverpool covering Germany and Austria
German betting operator Interwetten has expanded its sponsorship portfolio in football by signing a long-term regional sponsorship with Liverpool
TST upgrades Mainz sponsorship in Infront-brokered deal
German logistics company TST has expanded its sponsorship of Bundesliga club FSV Mainz 05 from a club partner to the official premium partner position from next season
Nürnberger Versicherung extends as FC Nürnberg shirt sponsor
German 2. Bundesliga club FC Nürnberg has secured a three-year extension to its shirt sponsorship with Nürnberger Versicherung, making the insurance group its longest-serving main sponsor.
Dortmund upgrades Stölting Service Group contract to include sponsorship rights
German football club Borussia Dortmund has expanded its association with cleaning and security specialist Stölting Service Group to include sponsorship rights for the first time.
Sparkassen-Finanzgruppe named sponsor of Munich’s European Championships
German financial services group Sparkassen-Finanzgruppe has been signed up as a sponsor of the 2022 European Championships in Munich
Cazoo makes first Bundesliga move with Freiburg shirt deal
Germany’s SC Freiburg has become the latest football club to sign up online automotive retailer Cazoo as its front-of-shirt sponsor.
Supponor’s latest virtual advertising solution approved for Bundesliga clubs
Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)
BMW Group sponsors Munich-based European Championships
The BMW Group has signed as the official premium partner of the multi-sport European Championships, which runs this year from August 11-21 in Munich, Germany
Hamburg ‘secures uplift’ in HanseMerkur shirt sponsorship
Germany's Hamburger SV has expanded its sponsorship contract with HanseMerkur to make the Hamburg-based insurance company its new front-of-shirt sponsor
Union Berlin expands Wefox deal to include front-of-shirt position
German football club Union Berlin has expanded its sponsorship contract with digital insurance company Wefox to include front-of-shirt rights
Mizuno signs with Bochum as Jako extends at Stuttgart, buys shares
German Bundesliga clubs VfL Bochum and VfB Stuttgart have signed new and extended kit supplier deals with Mizuno and Jako, respectively
Lewandowski exits Huawei deal after reports on company’s support for Russia
Bayern Munich and Poland national team striker Robert Lewandowski has terminated his endorsement contract with Chinese technology company Huawei days after it was reported to have assisted Russian cyber-security…
Sportfive retains Hannover 96 commercial remit until 2027
The Sportfive agency will continue to sell sponsorship rights on behalf of the 2. Bundesliga’s Hannover 96 after agreeing terms on a five-year extension.