Germany

German car brand Opel will not renew its sleeve sponsorship of German Bundesliga outfit Borussia Dortmund after this season

The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of…

Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…

Targobank has extended its sponsorship of the German Football Association (DFB) for another four years, from 2022-23 to 2025-26

German betting operator Interwetten has expanded its sponsorship portfolio in football by signing a long-term regional sponsorship with Liverpool

German logistics company TST has expanded its sponsorship of Bundesliga club FSV Mainz 05 from a club partner to the official premium partner position from next season

German 2. Bundesliga club FC Nürnberg has secured a three-year extension to its shirt sponsorship with Nürnberger Versicherung, making the insurance group its longest-serving main sponsor.

German football club Borussia Dortmund has expanded its association with cleaning and security specialist Stölting Service Group to include sponsorship rights for the first time.

German financial services group Sparkassen-Finanzgruppe has been signed up as a sponsor of the 2022 European Championships in Munich

Germany’s SC Freiburg has become the latest football club to sign up online automotive retailer Cazoo as its front-of-shirt sponsor.

Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)

The BMW Group has signed as the official premium partner of the multi-sport European Championships, which runs this year from August 11-21 in Munich, Germany

Germany's Hamburger SV has expanded its sponsorship contract with HanseMerkur to make the Hamburg-based insurance company its new front-of-shirt sponsor

German football club Union Berlin has expanded its sponsorship contract with digital insurance company Wefox to include front-of-shirt rights

German Bundesliga clubs VfL Bochum and VfB Stuttgart have signed new and extended kit supplier deals with Mizuno and Jako, respectively

Bayern Munich and Poland national team striker Robert Lewandowski has terminated his endorsement contract with Chinese technology company Huawei days after it was reported to have assisted Russian cyber-security…

The Sportfive agency will continue to sell sponsorship rights on behalf of the 2. Bundesliga’s Hannover 96 after agreeing terms on a five-year extension.