Germany

Football

Virtual advertising technology firm Supponor has announced plans to double its headcount and shake up its executive functions as it seeks to increase its focus on European markets
Multiple Sports

Wasserman has opened a full-service marketing office in Düsseldorf that will be led by marketing executives Kai Burkhard and Sebastian Birwe, who have joined the sports marketing and management agency …
Football

German Bundesliga club SC Freiburg has signed up amusement park Europa-Park as the naming partner of its new stadium
Football

The Sportfive agency has extended its agreement with MSV Duisburg and will continue to sell sponsorship and advertising rights, plus hospitality packages, on behalf of the third-tier 3
Football

German football club RB Leipzig has signed Berlin-based vegan food company Veganz as its latest sponsor
Football

German Bundesliga football club RB Leipzig has become the latest sports organisation to sign up global investment platform eToro to its sponsorship portfolio
Football

Benno Ruwe, head of international relationships and product development at Bayern Munich, has left the Bundesliga side to take up a position at Fifa next month
Football

German Bundesliga club Borussia Dortmund has extended its global sponsorship deal with CHiQ, a sub-brand of Chinese consumer electronics company Changhong
Handball

The Sportfive agency has retained its mandate to sell sponsorships for THW Kiel, the record Handball Bundesliga champions
Football

House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.
Football

Online sports betting operator Bwin has renewed sponsorship deals with five German football teams – the Bundesliga's Borussia Dortmund, Union Berlin and Cologne, and 2. Bundesliga's St.
Football

German Bundesliga club Union Berlin will start the new season with the Comedy Central logo on the left sleeve of its playing shirt in cup competitions
Football

German Bundesliga football club Bayer Leverkusen has signed an extension to its deal with tyre manufacturer Kumho Tyre
Football

German club VfB Stuttgart has extended and expanded its association with gambling firm Betway
Football

German Bundesliga club Borussia Dortmund (BVB) has renewed its regional sponsorship deal for China with beer brand Würenbacher. The new deal covers two seasons, 2021-22 and 2022-23.
Motorsport

BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
Football
Tech Conglomerates

A pandemic-linked data initiative from Siemens tracked fan heartbeats during Bayern games to showcase the connection between the club and its fans, while raising money to support local businesses.