Germany
Dortmund extends REWE partnership
Wholesale food company REWE Dortmund has extended its partnership with German Bundesliga top division football club Borussia Dortmund.
Schalke nets extension with bet-at-home.com
Online gambling company bet-at-home.com has penned a two-year extension to its sponsorship agreement with German Bundesliga football club Schalke 04.
German Tennis Federation signs up new national shop partner
Tennis equipment specialist Tennis Warehouse Europe has agreed a deal to become the national shop partner of the German Tennis Federation (DTB) governing body and its Tennis Germany (TDS) subsidiary.
Deutsche Kreditbank renews with German Athletics Federation
German banking group Deutsche Kreditbank (DKB) has extended its sponsorship of the German Athletics Federation (DLV) until 2018.
German Basketball Federation signs new partner
Cewe-Print has agreed a deal to become the official print partner of the German Basketball Federation (DBB) until June 2014.
Four Hills Tournament lifted by Intersport’s return
Sports retailer Intersport has agreed a deal to become the main sponsor of the 2013-14 Vierschanzentournee ski jumping series.
Bundesliga posts 28% rise in central sponsor revenue
German football’s Bundesliga will earn around €35.55m ($47.6m) from its central sponsorship partners in the 2013-14 season, a 28.3-per-cent increase on the 2012-13 season.
BGV/Badische nets deal with handball’s Rhein-Neckar Lowen
Insurance group BGV/Badische has reached an agreement to become a premium partner of German Handball Bundesliga team Rhein-Neckar Lowen.
Handball Bundesliga outfit Füchse Berlin scores new main partner
German Handball Bundesliga club Füchse Berlin has signed a two-year deal making travel company Spar mit! Reisen its new main sponsor.
Werder Bremen drives away with Volkswagen extension
German Bundesliga football club Werder Bremen has signed a two-year extension to its partnership with Volkswagen.
TimePartner renews with Handball Bundesliga’s Rhein-Neckar Löwen
TimePartner has extended its premium sponsorship deal with German Handball Bundesliga club Rhein-Neckar Löwen through to the end of the current 2013-14 season.
Ehrmann stays on side with Freiburg
Dairy manufacturer Ehrmann has sealed a two-year extension to its existing shirt sponsorship deal with German Bundesliga football team SC Freiburg.
DVL on the ball with Mikasa
Japanese sports equipment company Mikasa has extended its contract as the official ball partner of the Germany Volleyball League (DVL) by a further three years.
Handball Bundesliga extends Hummel deal
Hummel has agreed a three-year extension to its commercial partnership with the German Handball Bundesliga competition.
Baskets Bonn reconnects with long-time partner Deutsche Telekom
Telecommunications firm Deutsche Telekom has signed a three-year extension to its long-running title sponsorship agreement with German Basketball Bundesliga (BBL) club Telekom Baskets Bonn.
BlackBerry pushes BBM through Mercedes partnership
Smartphone manufacturer BlackBerry has adapted its sponsorship agreement with the Mercedes Formula One team to promote its BlackBerry Messenger (BBM) service.
Starwood stays on-side with Bayern Munich
Uefa Champions League and German Bundesliga champion Bayern Munich has extended its long-standing partnership with hotels group Starwood Hotels & Resorts Worldwide.
Dortmund signs off on Huawei partnership
Borussia Dortmund has entered into a partnership with Chinese telecommunications firm Huawei, with the agreement set to boost connectivity within the Bundesliga football giant’s Signal Iduna Park.