France
Olympique Lyonnais drives on with Hyundai
French Ligue 1 football club Olympique Lyonnais has agreed two-year extension with Korean automotive company and major partner Hyundai.
QPI extends backing of Prix de l’Arc de Triomphe race
Energy company Qatar Petroleum International has extended its contract as the exclusive sponsor of the world’s richest horse race for purebred Arabians, the Qatar Arabian World Cup, to take in the 2014 edition at Longchamp, Paris on October 5.
PSG switches on with Panasonic extension
French Ligue 1 football club Paris Saint-Germain has extended its partnership with multinational electronics company Panasonic.
FFF kicks off KFC partnership
Fédération Française de Football, the sport’s governing body in France, has agreed a sponsorship deal with multinational fast food chain KFC.
FFF checks in with Accor
French hotel operator Accor has become a new sponsor of the French Football Federation in a deal that will run through to June 30, 2018.
Tissot to spend time with Top 14
Swiss watch brand Tissot has reached an agreement to become the official timekeeper of France’s premier rugby union division the Top 14.
Etixx continues French football push with Nantes
Belgian sports nutrition brand Etixx has agreed a three-year deal to become an official partner of French Ligue 1 football club Nantes.
Ligue 1’s Evian cruises into new partnership
French Ligue 1 football club Evian has entered into a new partnership with international cruise holiday company MSC Cruises.
Insurance company expands Toulouse deal
Insurance company Groupe Prévoir has expanded its sponsorship deal with French Ligue 1 football club Toulouse.
Saint-Etienne secures new partnership
French Ligue 1 top division football club Saint-Étienne has agreed a new official partnership with BewellConnect, a specialist medical electronics brand operated by the Visiomed Group.
Specialized Women on board for La Course
Cycling manufacturer Specialized Women has agreed a sponsorship deal for the new La Course by Le Tour de France event with the one-day race’s organiser Amaury Sport Organisation.
Etixx takes shirt spot with Lille
Sports nutrition brand Etixx has reached an agreement to become the new main partner of French Ligue 1 football team Lille.
FFF connects with Archos
French consumer electronics company Archos has agreed a four-year partnership with the French Football Federation.
Ligue 1’s Lorient teams up with Adidas
French Ligue 1 football club Lorient has signed a three-year partnership with German sportswear manufacturer Adidas.
FFF bets on PMU extension
French state-controlled betting and gaming operator PMU has agreed a four-year extension to its partnership with the French Football Federation.
McCain chips in with Tour de France sponsorship
Frozen foods producer McCain Foods has agreed a deal to become a sponsor of the 2014 Tour de France cycling race.
EDF fuels long-term FFF deal
French energy company EDF has agreed a long-term sponsorship deal with Fédération Française de Football (FFF), the sport’s governing body in the country.
Caisse d’Epargne secures French basketball, handball agreements
Banking group Caisse d’Epargne has signed up as a sponsor of the FFBB and the FFHB, the national governing bodies of basketball and handball in France, respectively.