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Etixx continues French football push with Nantes

Belgian sports nutrition brand Etixx has agreed a three-year deal to become an official partner of French Ligue 1 football club Nantes.

The partnership marks a second move into French top flight football for Etixx, part of healthcare group Omega Pharma, after it sealed a shirt sponsorship deal with Lille last month.

Etixx’s sponsorship of Nantes will be primarily activated via branding space on the team’s playing shorts throughout the 2014-15 season.

Eight-time champion Nantes finished 13th in Ligue 1 in 2013-14.

Omega Pharma has sought to increase Etixx’s visibility across major sporting properties of late and the brand will take on title sponsorship of the Omega Pharma Quick-Step UCI WorldTour cycling team from 2015.