France
EDF fuels long-term FFF deal
French energy company EDF has agreed a long-term sponsorship deal with Fédération Française de Football (FFF), the sport’s governing body in the country.
Caisse d’Epargne secures French basketball, handball agreements
Banking group Caisse d’Epargne has signed up as a sponsor of the FFBB and the FFHB, the national governing bodies of basketball and handball in France, respectively.
PSG extends with Go Sport
French Ligue 1 champion Paris Saint-Germain has extended its partnership with sports retail chain Go Sport through to the 2016-17 season.
Paris Saint-Germain extends with PMU
French state-controlled betting operator PMU has sealed a four-year extension to its sponsorship of Ligue 1 football champion Paris Saint-Germain.
Ligue 1’s Nantes takes stock with Au Fil des Marques
Destocking retailer Au Fil des Marques has entered into a two-year partnership with Ligue 1 football club FC Nantes.
Monaco shows global ambition with Nike deal
French Ligue 1 football team AS Monaco has agreed a kit deal with US sportswear giant Nike which will run until at least 2019.
Numericable named as new lead partner for Stade Français
Telecommunications and cable operator Numericable has been unveiled as the new lead partner of leading French rugby union club Stade Français.
Monaco has clear vision with new shirt sponsor
Monaco has signed up optician Alain Afflelou as the French Ligue 1 club’s new official partner for the 2014-15 season.
GDF Suez energises Roland Garros ahead of French Open
Energy company GDF Suez has expanded its presence in French tennis by becoming an official partner of the French Open at Roland Garros under a five-year deal.
Marseille to keep time with Rodania
Swiss watch manufacturer Rodania has agreed a three-year sponsorship deal with French Ligue 1 football club Olympique de Marseille.
PSG dials up Huawei connection
Chinese telecommunications company Huawei has broadened its portfolio of European football club partners by agreeing a deal with French Ligue 1 club Paris Saint-Germain.
Umbro nets four-year term with Ligue 1’s Nantes
UK sportswear manufacturer Umbro has sealed a four-year kit deal with French Ligue 1 football club Nantes.
PSG in Center Parcs tie-up
Outdoor resort chain Center Parcs has entered into a partnership with French Ligue 1 football club Paris Saint-Germain.
Ligue 1’s Evian extends Kappa partnership
French Ligue 1 football team Evian has sealed a three-year extension to its kit supplier agreement with Italian sportswear brand Kappa.
Skoda confirms Tour de France extension
Czech automobile manufacturer Skoda has confirmed a renewal of its top-tier sponsorship of the Tour de France under a wide-ranging five-year deal with the cycling race’s organising body Amaury Sports Organisation.
Meydan partners with Normandy’s World Equestrian Games
Equestrian-focused investment group Meydan has reached an agreement to sponsor the 2014 World Equestrian Games in Normandy, France.
Skoda drives forward with Tour de France
Czech automobile manufacturer Skoda has said it has reached an agreement on the renewal of its top-tier sponsorship of cycling race the Tour de France for another five years through 2018.
PowerBar stays in the saddle with Tour de France
Sports nutrition brand PowerBar has extended its partnership with cycling race the Tour de France through 2018.