FFF kicks off KFC partnership

Fédération Française de Football, the sport’s governing body in France, has agreed a sponsorship deal with multinational fast food chain KFC.

The deal will run for four years, from 2014-15 to 2017-18.

Financial terms were not disclosed, with KFC the latest company to link up with the FFF as the organisation makes preparations for its hosting of the Euro 2016 international football team competition.

In recent months, gambling group PMU, hotel chain Accor and electronics brand Archos have also signed deals with the federation running through to 2018.

France’s national team will compete in Euro 2016 as the host nation and secured a 1-0 friendly win over reigning champion Spain in Paris on Thursday.