Packaged Foods & Meats

Latest Features

For the 2019-20 Big Bash League and WBBL, Sanitarium cereal brand Weet-Bix set out to celebrate the moments when its ‘Weet-Bix Kids’ player ambassadors first fell in love with cricket.

Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim

Japanese food producer Ajinomoto has agreed a deal to become a major sponsor of the 2019 Southeast Asian Games, which will take place in the Philippines

Mixed martial arts organisation UFC has signed a multi-year partnership with Kraft Heinz Company brand Devour

Batchelors Peas, a brand of food products manufacturer Princes, has extended its sponsorship of the English Super League and Rugby Football League

Probiotic dairy products manufacturer Yakult has signed a long-term extension to its partnership with Fina, the world governing body for aquatic sports