Packaged Foods & Meats

Nissin Foods, the official Noodle partner of Tokyo 2020, ran an early 2020 regional television and social campaign that aimed to break down the perceived Games-related divide between host city Tokyo and the rest of the country.

Kraft’s Hockeyville is an annual search for the most passionate hockey community, with the winners hosting an NHL pre-season game and getting $150,000 in local rink upgrades.

For the 2019-20 Big Bash League and WBBL, Sanitarium cereal brand Weet-Bix set out to celebrate the moments when its ‘Weet-Bix Kids’ player ambassadors first fell in love with cricket.

Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim

Japanese food producer Ajinomoto has agreed a deal to become a major sponsor of the 2019 Southeast Asian Games, which will take place in the Philippines

Mixed martial arts organisation UFC has signed a multi-year partnership with Kraft Heinz Company brand Devour

Batchelors Peas, a brand of food products manufacturer Princes, has extended its sponsorship of the English Super League and Rugby Football League

Probiotic dairy products manufacturer Yakult has signed a long-term extension to its partnership with Fina, the world governing body for aquatic sports

Food company Fratelli Beretta has furthered its commitment to Torino by agreeing to take on sleeve sponsorship rights for the Italian Serie A football club

Restaurant chain Pizza Hut has agreed a multi-year deal to become the Official Pizza Sponsor of NFL American football team the Seattle Seahawks

Papua New Guinea-based corned beef producer Ox & Palm has agreed a deal to title sponsor the National Rugby League’s Pacific Test Invitational match.

NBA basketball franchise the Philadelphia 76ers has agreed a sponsorship deal with Australian meat products manufacturer Four’N Twenty.

The Football Association of Ireland has entered into a partnership with burger producer Rustlers.

Major League Baseball has agreed a sponsorship deal with fast food restaurant chain Nathan’s Famous, while the North American league has also entered into a partnership with lifestyle brand The Honest Company.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has entered into a partnership with Korean rice products manufacturer Cheorwon Odae-ssal.

Australian NRL rugby league club Sydney Roosters has extended its partnership with poultry food products manufacturer Steggles.

Euroleague Basketball, which operates continental club competitions in Europe, has entered into a regional partnership in Spain with meat and cold cut producer Oscar Mayer.