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McCain chips in with Tour de France sponsorship

Frozen foods producer McCain Foods has agreed a deal to become a sponsor of the 2014 Tour de France cycling race.  

McCain will serve as an official supplier of the 2014 edition of the annual event.

The deal will include support of the 2014 Tour de France Grand Départ, an event that marks the start of the race and will this year take place for the first time in the UK county of Yorkshire.

The Grand Départ will pass by a number of McCain farmers fields as it progresses through the county from July 5-6.

Mark Hodge, marketing director of McCain Foods GB, said: “McCain are thrilled to be a part of one of this year’s biggest global sporting events and this partnership is the perfect way for us to celebrate our Yorkshire and farming heritage and engage with local communities and British potato farmers.”