Sports nutrition brand Etixx has reached an agreement to become the new main partner of French Ligue 1 football team Lille.
Etixx, which is owned by Belgian pharmaceutical company Omega Pharma, will occupy the front-of-shirt branding space on the team’s playing kit from the 2014-15 season. Casinos group Partouche is Lille’s outgoing shirt sponsor.
Under the deal, the terms of which were not disclosed, Etixx will also benefit from extensive media visibility and promotional rights in association with Lille.
Next season, Lille will enter the Uefa Champions League at the third qualifying round having secured a third-place Ligue 1 finish in 2013-14.