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Ligue 1’s Evian cruises into new partnership

French Ligue 1 football club Evian has entered into a new partnership with international cruise holiday company MSC Cruises.

The deal will run for three years, from the 2014-15 season until 2016-17.

Under the deal, MSC Cruises branding will appear on players’ jerseys and training apparel.

MSC Cruises will also acquire the naming rights to one of the VIP areas at Evian’s Parc des Sports home stadium.

Evian finished 14th in the 2013-14 Ligue 1 campaign, four points clear of the relegation zone.