Yezz adds Lille to Ligue 1 sponsorship portfolio

Lille has become the second French Ligue 1 football club this month to enter into a shirt sponsorship deal with American mobile telephone manufacturer Yezz.

The deal will run for the duration of the 2014-15 Ligue 1 campaign.

Under the agreement, the Yezz logo will appear on the sleeves of the players’ jerseys.

The deal comes after Yezz last week struck a similar deal with Bordeaux, under which the firm’s logo will feature on the back of the Ligue 1 team’s shirt.

Robert Schiano, general manager of Yezz Europe, said: “Through these partnerships, our brand has confirmed an enthusiasm to rapidly develop its reputation and become a major and recognised partner in the field of mobile telephony in France.”