French Ligue 1 football team Girondins de Bordeaux has agreed a shirt sponsorship deal with American mobile phone manufacturer Yezz.
The Yezz brand will feature on the back of Bordeaux’s shirts throughout the 2014-15 Ligue 1 campaign.
Yezz’s sponsorship of Bordeaux will be used to support the company’s roll-out into the European market, where it has established a network of distributors in the club’s local region.
Robert Schiano, managing director of Yezz Europe, said: “With this deal Yezz has reaffirmed its commitment to rapidly developing its reputation in Europe, and becoming a leading player in the mobile telephone market.”
Bordeaux is currently second in the Ligue 1 table following an impressive start to the season.