Europe
Manchester City drives into Indonesian market with Daihatsu
Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.
German national team dresses to impress with Hugo Boss
The German Football Association has signed a three-year partnership with fashion house Hugo Boss.
SAP strengthens Hoffenheim partnership
German software giant SAP has signed a three-year extension, from 2013-14 to 2015-16, to its partnership with TSG 1899 Hoffenheim, upgrading its relationship to become the 1.Bundesliga football club’s new main sponsor.
Uefa launches licensing tender for upcoming events
Uefa has launched an invitation to tender for the master licensee rights to a number of European football competitions between 2014 and 2017, including Euro 2016.
Newcastle set for Cisse talks over sponsor issue
Newcastle United will hold talks with striker Papiss Cisse after he insisted he would not wear the team’s shirt carrying the branding of money lender Wonga, according to the Shields Gazette newspaper.
Fulham refreshes Saka Water partnership
Saka Natural Mineral Water UK has agreed a deal with Fulham to become the official water supplier of the English Premier League football club for the next two seasons.
Dynamo Kyiv banks new main partner
Ukrainian football club Dynamo Kyiv has agreed a three-year shirt sponsorship deal with Nadra Bank, from 2013-14 to 2015-16.
Rado on time with LTA sponsorship deal
Rado has agreed a three-year deal with the Lawn Tennis Association (LTA) to become an official sponsor of the governing body of British tennis, as well as the official timekeeper of the Aegon Championships, Aegon Classic and Aegon International events.
Carrefour set for prominent Vuelta exposure
French supermarket chain Carrefour has signed up as a sponsor of the Vuelta a España cycling race.
Swiss FA manufactures new title sponsor for cup competition
The Swiss Football Association has announced a four-year presenting partnership with Würth Group Switzerland for domestic knockout club competition the Swiss Cup.
SuisseGas renews Milan Marathon title sponsorship
SuisseGas has opted to extend its title sponsorship of the Milan Marathon for a further two years until 2015, following a successful sponsorship of the 2013 event.
Bolton Wanderers drop QuickQuid sponsor plans after negative response
English Championship football club Bolton Wanderers has pulled out of a potential sponsorship deal with pay-day loans company QuickQuid after a negative response from fans and politicians.
Fraport takes off with German basketball deal
Airport operator Fraport has signed a long-term extension to its naming rights partnership with Frankfurt-based German Basketball Bundesliga club the Skyliners.
Golfbreaks.com strengthens PGA ties with enhanced partnership
Golfbreaks.com has built on its relationship with the Professional Golfers’ Association by becoming an official partner and the headline sponsor of the PGA Fourball Championship for the next three years.
Blanco Pro Cycling set to become Belkin in new sponsorship deal
Blanco Pro Cycling could be set for a name change to Belkin after the US technology firm reportedly signed a deal to become the new sponsor of the team.
Samsung takes sole sponsorship of rowing’s Coronation Regatta
Samsung has announced it is to be the sole sponsor of UK rowing event the Coronation 60th Anniversary Regatta.
PSG banks QNB extension
Qatar National Bank has agreed a three-year extension to its sponsorship deal with Paris Saint-Germain, granting the company branding space on the football club's shirt.
Adidas aces long-term Djokovic partnership
Adidas has agreed a new long-term footwear partnership with world No.1 tennis player, Novak Djokovic.