Swiss FA manufactures new title sponsor for cup competition

The Swiss Football Association (ASF/SVF) has announced a four-year presenting partnership with Würth Group Switzerland for domestic knockout club competition the Swiss Cup.

The German manufacturer of construction and industrial products will put its name to the competition under a deal that will run from the start of next season until June 2016. Its Swiss arm has more than 1,600 employees.

The ASF/SVF has also announced that it will take the marketing rights to the Swiss Cup in house as of July 1 following the expiry of a five-year partnership with the IMG agency.