Europe

FRENCH CREDIT company Cofidis le Credit en Ligne has extended its title sponsorship of the Cofidis cycling team for four more years through 2016

A CAMPAIGN to raise the profile of the Allianz Arena name ahead of the UEFA Champions League final in May could point the way for other venues stripped of their sponsor deals when hosting major international...

THE FIM SUPERBIKE World Championship (SBK) will have a new title sponsor for the 2012 season and beyond, after Italian energy company Eni agreed a multi-year deal ahead of round two of the series in Imola,...

THE RUGBY FOOTBALL UNION (RFU) signed a four-year partnership with BMW Group UK as the official vehicle partner to take effect from September 2012

IN OCTOBER 2011, the Germany-based global trye company Continental, signed as a global sponsor of UEFA EURO 2012 in Poland-Ukraine and UEFA EURO 2016 in France

Telecommunications brand O2 has extended its sponsorship of English Rugby in a four-year deal announced by the Rugby Football Union (RFU) this week

THREE "BIG NAME" English Premier League (EPL) clubs are close to signing six-figure deals to generate new revenue streams from in-stadium mobile apps

MANCHESTER UNITED confirmed logistics company DHL as the club’s first official training kit sponsor in August, building on DHL’s existing relationship with the club as the Official Logistics Partner and...

IN SEPTEMBER, the global shopping centre group Westfield signed as the 27th tier three official partner of the London Olympic and Paralympic Games and the 44th commercial partner overall

SPORTS GOVERNING bodies must step up to the plate to help partner brands on their digital campaigns or risk seeing the social media revolution backfire on them