English Championship football club Bolton Wanderers has pulled out of a potential sponsorship deal with pay-day loans company QuickQuid after a negative response from fans and politicians.
The club confirmed last week it had agreed a two-year deal with the company for its logo to appear on the team’s shirts and training wear – a decision that was met with wide disapproval.
Phil Gartside, chairman of Bolton Wanderers, said in a statement: “Whilst we anticipated some negative responses from the initial agreement, we underestimated the adverse reaction to the sector of business in which the sponsor operated. We don’t want our commercial relationships to come between us and our community, and neither does QuickQuid.”
The club’s shirt and training wear will now carry the logos of local company FibrLec and Bolton University for the next two years.