Europe
Widnes Vikings stadium set to secure new naming rights partner
Stobart Stadium Halton, the home of English top tier rugby league club Widnes Vikings, is to be renamed under an initial three-year naming rights deal with Select Security Services.
Real Madrid set to strike new Bwin partnership with Emirates deal imminent
Real Madrid has paved the way to sealing a new shirt sponsorship deal with Emirates by announcing that it is close to agreeing a multi-year digital partnership with current sponsor Bwin.
TMC secures French rights to Confederations Cup
French digital terrestrial television channel TMC has secured the exclusive live domestic broadcast rights to the 2013 Fifa Confederations Cup.
Sports Minister warns against pay-television approach to French Open rights
France’s Sports Minister, Valerie Fourneyron, has warned the French Tennis Federation the French Open tennis grand slam must remain on free-to-air television.
Vodafone gets behind Spain’s FIBA World Cup
Vodafone has agreed a deal to become a national supporter for Spain’s hosting of the 2014 FIBA World Cup.
Unilever lends support to British Athletics and Sainsbury’s Summer Series
Unilever has agreed a deal with British Athletics to become an advertising partner of this year’s Sainsbury’s Summer Series.
European Tour lands Turkish Airlines backing for new event
Turkish Airlines has agreed a deal to become the title sponsor of the European Tour’s new showpiece tournament in Turkey later this year.
Epstein: Euro revenues to grow by 50 per cent
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.
Heineken: Champions League activation key to 100-per-cent growth target
Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.
Sunderland enhances African ties with BFS Group deal
English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.
Virgin Money takes centre stage in five-year transfer of London Marathon title rights
Virgin Money will pay £4m (€4.7m/$6.1m) per year over five years, 2013 to 2017, for the London Marathon title sponsorship rights, an uplift of 17.6 per cent on the previous £3.4m-per-year deal made by Virgin Enterprises in 2008.
FAI calls up renewed Three backing
The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.
Panasonic supplies Sochi 2014 partnership
Panasonic has enhanced its association with the Olympic Movement by signing up as an official supplier to the 2014 Winter Olympics in Sochi, Russia.
Threadneedle banks World Triathlon Grand Final deal
Threadneedle Investments has agreed to a partnership with the 2013 World Triathlon Grand Final, which takes place in London in September.
Sportsman extends contract with Austrian ice hockey league
The Austrian Erste Bank Eishockey Liga (EHL) has agreed a three-year extension to its exclusive broadcast rights deal with the Sportsman Media Group.
Spain’s Liga Endesa broadens international presence with NTV Plus deal
NTV Plus has secured the Russian broadcast rights to Spain's Liga Endesa basketball division in a deal until the end of the 2013-14 season.
Exclusive: Euro sponsorship revenue to grow 50 per cent, says Uefa’s Epstein
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.
Aviva converts Premiership extension
Premiership Rugby has agreed a three-year extension to Aviva’s title sponsorship of English rugby union’s top-tier league.