HomeNewsNewsInformation TechnologyRugby UnionUnited Kingdom

Big Red Cloud seeks to support growth strategy with Pro14 deal

Online accounts company Big Red Cloud has signed on as a new partner for club rugby union competition the Pro14.

Under the deal, the company becomes a Match Official Partner of the Pro14, taking over the sponsorship space on the back of the referees’ jerseys.

The Big Red Cloud logo will make its debut in the Pro14 Final Series this weekend, with the contract to extend through the 2019-20 season.

With over 75,000 customers in Ireland, Big Red Cloud has entered into the partnership as it seeks to expand into the UK in the next phase of its growth.

Dermot Rigley, commercial director of Pro14 Rugby, said: “Every aspect of our business relies on having great supporters who believe in our vision for what the Guinness Pro14 should be and Big Red Cloud’s commitment will allow us to increase investment in our match official programme.”

The Pro14 is contested by teams from Ireland, Italy, Scotland, South Africa and Wales.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.