England Netball has agreed a new partnership with high-street retailer Oasis as it prepares for its home World Cup campaign.
Terms of the deal were not disclosed, but it comes following Oasis’ brand refresh, which highlights its new brand tagline ‘Lovely Does It’, and has been inspired by England’s gold winning moment at the 2018 Commonwealth Games.
Oasis’ new campaign features three members of the national team – Ama Agbeze, Jade Clarke and Eboni Usoro-Brown. The campaign also celebrates the players’ further achievements outside of their netball careers, from mentoring schoolchildren and practicing law, to winning a scholarship and giving inspirational speeches.
Joanne Sinclair, commercial director at England Netball, said: “Partnering with such an established high-street retailer is really exciting for England Netball as it enables us to engage with and reach a new audience helping us to continue to grow our wonderful sport.”
Sarah Welsh, managing director at Oasis, added: “We are passionate about ensuring that the Oasis brand remains fresh, modern and relevant for our customer. Women today are multi-faceted and the polymath woman who chooses to shop with us has many interests outside of fashion.
“The success of the England netball team in the 2018 Commonwealth Games has created a ripple effect resulting in a significant increase in amateur and community driven teams. It felt like a natural fit to collaborate with England Netball, taking lead from this team of inspirational women who are the embodiment of the Oasis woman: women who don’t just look lovely, but do lovely.”
The 2019 Netball World Cup is being hosted by the English city of Liverpool from July 12-21.