HomeNewsNewsConstructionFootballGermany

RB Leipzig extends with sleeve sponsor CG Gruppe

RB Leipzig has agreed a three-year extension to its partnership with real estate developer CG Gruppe, the German Bundesliga football club’s shirt-sleeve sponsor.

CG Gruppe has partnered with RBL since 2016 and became its first sleeve sponsor in 2017.

The early extension to the deal takes the partnership through to 2022.

In addition, the partnership includes advertising space on LED boards and other areas in the Red Bull Arena, as well as various hospitality services.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.