China
Mercedes-Benz extends naming-rights deal for Shanghai arena
Bayern strikes regional partnership with Vöhringer
Barcelona signs up latest Chinese partner
Barcelona connects with BNN Technology
NBA China partners with car rental firm
LGT takes to the ice for World Curling Federation events
Private banking and asset management group LGT has agreed a partnership with the Infront Sports & Media agency to sponsor three leading events organised by the World Curling Federation.
Alibaba extends backing of Pac-12’s China Game
Chinese e-commerce company Alibaba will continue to serve as the presenting sponsor of the Pac-12 China Game after agreeing a wide-ranging two-year extension to its partnership with the US college sports conference.
China to return to Volvo Ocean Race with Dongfeng backing
Dongfeng Motor Corporation has been named as the title sponsor of a Chinese team that will compete in the 2017-18 edition of the Volvo Ocean Race sailing event.
LaLiga raises its glass to new wine partnership
LaLiga, the organising body of club football in Spain, has entered into a partnership with the Hacienda y Viñedos Marques del Atrio winery.
ExxonMobil adds NBA to non-motorsports strategy
Oil and gas company ExxonMobil has doubled up on its non-motorsports portfolio, again in basketball, securing a multiyear deal with the National Basketball Association.
Market share key to ZTE-Vivo NBA China switch
Mobile phone manufacturer Vivo’s growing Chinese market share was key to its deal to become the Official Mobile Phone Partner of the NBA in China and replace domestic rival ZTE.
Ausgold backs Port Adelaide’s Chinese venture
Mining group Ausgold has agreed a deal with Port Adelaide to sponsor the AFL Aussie rules team’s historic game in China next year.
NBA China dials up Vivo partnership
The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.
NBA nets long-term ExxonMobil partnership
Multinational oil and gas company ExxonMobil has entered into a multi-year marketing partnership with the North American NBA basketball league.
Manchester City says game on with new regional partner in Asia
English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.
Asian Le Mans Series signs Chinese main sponsor
Chinese investment holding company Daohe Group has agreed a sponsorship deal with endurance motor racing championship the Asian Le Mans Series.
Tencent enhances Fiba association with global sponsorship deal
The International Basketball Federation (Fiba) has strengthened its relationship with Tencent by agreeing a nine-year global sponsorship deal with the Chinese internet company.
China Arena Football League signs equipment partner
US sports equipment manufacturer Xenith has agreed a supplier partnership with the China Arena Football League, the country’s first professional American football league.