Spanish LaLiga football club Barcelona has entered into a partnership with Chinese technology, content and services company BNN Technology.
The three-year deal covers the remainder of the 2016-17 season, as well as the 2017-18 and 2018-19 campaigns. BNN Technology will serve as a regional sponsor of the club.
Under the agreement, BNN Technology will exclusively distribute Barcelona content through the sporting section of the Xinhua News mobile application. Content, which will start being published in early 2017, will include news about the club, as well as competitions and games.
BNN Technology will also a run a series of football camps in China each season. Fully-qualified Barcelona coaches will provide training sessions during the camps. BNN Technology will also take a group of participants to see a match at Barcelona’s Camp Nou stadium as part of the deal.