HomeNewsNewsAutomobile ManufacturingMulti-SportChina

Mercedes-Benz extends naming-rights deal for Shanghai arena

German automotive manufacturer Mercedes-Benz has extended an agreement that grants it naming rights to the Mercedes-Benz Arena in Shanghai, China.

The new contract will run until 2025, extending a 10-year deal signed by Mercedes-Benz and arena operator AEG in 2011.

The 18,000-capacity venue has staged a number of sporting events in the past, including pre-season fixtures from North American basketball league the NBA, as well as basketball action from the Pac-12 US college sports conference.

The most recent NBA game to be held at the arena was the Global Games fixture on October 9 between the New Orleans Pelicans and Houston Rockets, which the latter won 123-117.

Duan Jianjun, executive vice-president of Mercedes-Benz in China, said. “For six years, Mercedes-Benz Arena has connected our consumers and presented them a state-of-the-art venue that is a landmark in both Shanghai and Asia, along with outstanding world-class entertainment and performances.

“This naming rights extension of Mercedes-Benz Arena will continue to bring prominent returns and splendour both to our brand and consumers.”