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LGT takes to the ice for World Curling Federation events

Private banking and asset management group LGT has agreed a partnership with the Infront Sports & Media agency to sponsor three leading events organised by the World Curling Federation.

Under the agreement with Infront, which serves as the WCF's exclusive media and marketing partner, LGT will act as the main sponsor of the 2017 World Women’s Curling Championship in Beijing, China.

LGT will also sponsor the next two editions of the European Curling Championships. This year’s European Championships take place in Braehead, Scotland from November 19-26, with the 2017 event to be held in St. Gallen, Switzerland from November 17-25.

LGT will receive exposure at the three events through advertising boards and under-ice brand placement. The company’s logo will also feature on player jerseys, scoreboards and interview backdrops.

In addition, LGT will be included on all communications material for the three events, while the company will also benefit from hospitality packages.