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NBA China dials up Vivo partnership

The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.

The multi-year deal names Vivo as the official mobile phone partner of NBA China.

As part of the agreement, Vivo is sponsoring the NBA Global Games China series between the Houston Rockets and New Orleans Pelicans. The first meeting between the two sides took place in Shanghai over the weekend, with the second to be held in Beijing tomorrow(Wednesday).

Vivo will also back the NBA’s Chinese New Year celebrations and support basketball at youth and university level in the country. In addition, themed television adverts will be shown to promote the partnership.