Australia
Hisense aces Australian Open deal
Television and refrigeration manufacturer Hisense has become an official sponsor of the Australian Open tennis event and its associated tournaments series.
Essendon signs four-year deal with Fujitsu General
AFL Australian rules football team Essendon has confirmed Japanese multinational IT equipment and services company Fujitsu General as its new co-major partner for the next four years.
Hyundai extends long-term partnership with AFL’s Carlton
AFL Australian rules football team Carlton has extended its long-standing partnership with Korean automotive company Hyundai for another four years.
Melbourne Storm takes flight with Tigerair
Australian NRL rugby league team Melbourne Storm has signed a two-year deal to make Tigerair its official airline partner.
Cricket Australia raises a glass to Hardys partnership
Wine producer Hardys has agreed a deal with Cricket Australia to become a silver sponsor of the governing body for the next three years.
Bulldogs get teeth into M&J Chickens partnership
Australian NRL rugby league team Canterbury-Bankstown Bulldogs has announced a sponsorship extension with its long-term corporate partner M&J Chickens.
Mercedes-Benz chips in Australian Masters deal
German automotive giant Mercedes-Benz has reached an agreement to become a new senior partner and the official vehicle of the Australian Masters golf tournament for its 2013 and 2014 editions.
North Melbourne and Mazda continue lengthy journey
AFL Australian rules football team North Melbourne has announced a three-year extension to its long-running sponsorship deal with Japanese car manufacturer Mazda.
ISC teams up with St George Illawarra Dragons
Clothing brand ISC has confirmed a four-year kit manufacturing deal with Australian NRL rugby league team St George Illawarra Dragons.
Gold Coast Titans seal five-year kit deal
Australian NRL rugby league team Gold Coast Titans has signed a five-year kit manufacturing deal with locally based sports brand BLK.
FFA scores Cenovis tie-up
Football Federation Australia has added a new backer to its commercial portfolio after agreeing a sponsorship deal with vitamin brand Cenovis.
Dick Smith takes title spot for NRL’s Auckland Nines event
Consumer electronics retailer Dick Smith has agreed a five-year naming-rights deal for the NRL’s Auckland Nines rugby league tournament.
Virgin Australia lands deal with AFL’s Giants
Virgin Australia has agreed a five-year deal to become a co-major partner of Australian Football League club Greater Western Sydney Giants from the start of the 2014 season.
Bartercard teams up with Melbourne Renegades
Australian goods and services trading company Bartercard has announced a one-year sponsorship deal with Melbourne Renegades for the third season of the Big Bash League Twenty20 cricket tournament.
Stadium Canberra secures first naming rights partner
The Australian Capital Territory government has secured the first naming sponsor for Stadium Canberra, with GIO Insurance agreeing an initial four-year deal for the rights.
Melbourne Rebels take on BMW partnership
Australian Super 14 rugby union team Melbourne Rebels has secured a two-year sponsorship deal with the national arm of automotive giant BMW.
Cricket New South Wales drinks to CUB deal
Carlton & United Breweries has expanded its association with Australian cricket by agreeing a three-year deal to sponsor the domestic game in New South Wales.
Bartercard ups sports portfolio with Cricket Victoria deal
Australia’s Cricket Victoria governing body has agreed a deal under which goods and services trading company Bartercard will become the main sponsor of Victorian Premier Cricket for the next three seasons.