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Cricket Australia raises a glass to Hardys partnership

Wine producer Hardys has agreed a deal with Cricket Australia to become a silver sponsor of the governing body for the next three years.

Under the agreement, Hardys will be the official wine supplier for all key Cricket Australia events and celebration matches.

Hardys will run a sustained national television advertising campaign throughout the current Australian cricket season, while continuing to invest in communications promoting responsible alcohol consumption through the partnership.

The highlight of the cricket season this Australian summer is England’s Ashes tour, where Alastair Cook’s visiting team will attempt to win the famous urn for a fourth consecutive occasion.