Australia

Japanese sports brand Asics has renewed its official performance footwear and apparel partner partnership agreement with the Australian Olympic Committee (AOC) for four more years until 2026

Luxury automaker Land Rover Australia has renewed its commercial partnership with Rugby Australia until the end of 2024.  L

Melbourne tennis tournament the Kooyong Classic will return next January after a two-year hiatus due to the pandemic

The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia

Melbourne Storm has renewed its sponsorship deal with Japanese automobile company Suzuki

Commonwealth Games Australia has finalised a sponsorship agreement with Australian retailer Harvey Norman ahead of the Birmingham 2022 Commonwealth Games

The board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games has identified the recruitment of a chief executive as a “top priority” after meeting for the first time today (We…

Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia

The Australian Football League has announced a sponsorship agreement with Pepperjack Wines. The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season

Football Australia has announced a wide-ranging sponsorship deal with Spanish car brand Cupra

Australia’s National Rugby League (NRL) has signed an agreement with Asahi Lifestyle Beverages (ALB) to make its carbonated soft drink brand Solo the league’s official non-alcoholic sponsor.

Australian iron ore mining company Fortescue Metals Group has extended its long-term sponsorship of Hockey Australia and flagship national teams until mid-2023

Around the 2021 Bathurst 1000 race – among the biggest motorsport events in Australia – the Supercars title sponsor activated with a campaign that ‘took over’ the TV ads of some of the most familiar Aussie brands.

Nissan has renewed its sponsorship of Netball Australia until at least the end of 2026

The Australian Grand Prix Corporation has announced a new sponsorship deal with hotel chain Marriott

The Australian Grand Prix Corporation has agreed a three-year sponsorship deal with Brisbane-based alcoholic drinks brand Idle Hour Vodka ahead of the return of the Formula 1 race next month

Insurance firm Allianz will retain naming rights to the Sydney Football Stadium when the venue reopens later this year following a A$828m ($613.9m/€556.7m) redevelopment, the company has announced.