Australia

National Rugby League (NRL) team The Dolphins has become the first sports team in Australia to have a medicinal cannabis sponsor in Alternaleaf.

Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.

Tennis' continued popularity in China was central to Luzhou Laojiao’s sponsorship renewal with the Australian Open tennis Grand Slam.

Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.

Tennis Australia has continued its run of sponsorship deals for the Australian Open through the extension of its contract with Luzhou Laojiao

Australian Super Rugby Pacific team Queensland Reds has named global insurance broker BMS Group as its new front-of-jersey sponsor in a four-year agreement, from 2024 to 2027

Football Australia (FA) has capitalised on strong recent performances from its men’s and women’s national teams to land a new 10-year kit supplier agreement with Nike.

Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…

The Australian Professional Leagues (APL) has announced a two-year extension of its sponsorship agreement with utility vehicle brand Isuzu UTE

Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.

New Balance has taken a major step in commercialising its relationship with Australian tennis by signing as the ‘Official Performance Apparel and Footwear’ provider of the Australian Open (AO) and United Cup.  

Rolex has secured the title sponsorship rights to next year’s Australian Grand Prix as part of its existing Global Partner deal with Formula 1.

Stalwart sponsor of Australian sport, the retail giant Harvey Norman, has opted not to extend its deal with Rugby Australia as the domestic market title sponsor of the Super Rugby Pacific competition

Football Australia and Nike are to take their commercial relationship into a third decade after the US sportswear giant today (Friday) signed a new 10-year kit supplier contract

Global trading platform eToro will not renew its sponsorship agreement with Rugby Australia when it ends this year, calling time on a three-year relationship

SportBusiness Sponsorship examines how the South Australian Tourism Commission leveraged a sponsorship deal with LIV Golf to make South Australia a destination of choice for international and domestic visitors.

Toyota Australia's extension of its long-running naming rights deal with the Australian Football League is the largest sponsorship deal in Australian sport.

Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025