Australia

The Asia-Pacific division of marketing agency MKTG Sports and Entertainment has been appointed as the sponsorship sales agent for the local organisers of the 2022 Fiba Women’s Basketball World Cup in S…

Australian bank CommBank has agreed to take over the naming rights to the Western Sydney Stadium from sister brand Bankwest, which is also part of the Commonwealth Bank of Australia group

Commonwealth Bank has renewed its long-running sponsorship of Cricket Australia for a further three years, from 2021-22 to 2023-24

The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.

Australian barbecue products brand Weber Barbecues has been named as the new title sponsor of the Women’s Big Bash League, the Australian Twenty20 cricket league.

Financial services group Suncorp has extended as principal partner of Netball Australia for five more years, from 2022 to 2026

Cricket Australia has signed a sponsorship deal with Australian drinks manufacturer Nu-Pure that sees it become the official water partner of the men’s and women’s cricket teams in a three-year deal.

Australian motor racing esports series Supercars Eseries has agreed a raft of sponsorships deals ahead of the latest championship which kicks off this week

Australian craft brewery 4 Pines Brewing Company has agreed a deal with Cricket Australia to become the official beer of the Australian men’s cricket team.

Australian football club Perth Glory has extended its sponsorship deal with resource company BHP for the 2021-22 season

Italian sportswear manufacturer Macron has further increased its presence in Australian football by agreeing a new deal with A-League club Melbourne Victory

Golf manufacturer TaylorMade has agreed a three-year sponsorship deal with the PGA of Australia as it seeks to build on the pandemic-inspired participation boom for the sport

Sports marketing agency Octagon has promoted Simone Errey to the position of managing director in Australia

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…

Golf equipment manufacturer Callaway has expanded its sponsorship of the PGA and PGA Tour of Australasia with a new three-year deal

Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season

Australian brewery Stone and Wood Brewing Co. has become a sponsor of Rugby Australia and the Wallabies men’s national team ahead of the international season.