Cricket New South Wales drinks to CUB deal

Carlton & United Breweries has expanded its association with Australian cricket by agreeing a three-year deal to sponsor the domestic game in New South Wales.

The beer manufacturer has partnered the Australian national team since 1996 and its new agreement with Cricket NSW covers the state’s premier male and female cricket sides – the Blues and the Breakers – along with its grade and regional competitions.

CUB’s Carlton Mid brand will enjoy prominent visibility at Cricket NSW regional tournaments including the Country Championships, Country Shield and the Country Plate.

The deal also includes sponsorship of the Sydney Cricket Association, which oversees the men’s Grade and Sydney Shires turf competitions.

Carlton Mid holds the title sponsorship slot for Australia’s five-match one-day international series against England in January.