HomeNewsNewsInformation TechnologyAustralian Rules FootballAustralia

Essendon signs four-year deal with Fujitsu General

AFL Australian rules football team Essendon has confirmed Japanese multinational IT equipment and services company Fujitsu General as its new co-major partner for the next four years.

Under the deal, the Fujitsu General logo will be displayed on the front of Essendon’s kit for home matches and on the back for away games.

Essendon has spent this year at the centre of a highly damaging doping scandal and Fujitsu General deputy managing director Philip Perham said his company undertook lengthy discussions before agreeing to the sponsorship.

“In light of the events of this year, we did our due diligence including independent research and analysis by a third party,” he said.

“We’ve been in discussions with Essendon for more than 12 months. Essendon has been open and transparent about what happened in 2012 and the process of the investigation in 2013.

“The club has implemented a number of significant governance reforms to its management, processes and procedures – we are comfortable with these actions and confident in the future direction of Essendon Football Club.”

True Value Solar, a co-major partner since 2011, will remain a sponsor of Essendon at a major partnership level. The club is set to announce further details surrounding its latest commercial deal in the coming weeks.