FFA scores Cenovis tie-up

Football Federation Australia has added a new backer to its commercial portfolio after agreeing a sponsorship deal with vitamin brand Cenovis.

Terms of the deal were not disclosed but Cenovis, part of the Sanofi Consumer Healthcare group, will become the official vitamin partner of the Australian national team.

The Cenovis corporate partnership will be supported by a dedicated television campaign, extensive digital activity and outdoor advertising. Cenovis and Brisbane Roar midfielder Matt McKay have also teamed up for a special launch video.

FFA chief executive David Gallop said: “The timing of this partnership comes as football is enjoying unprecedented popularity and is a sign of our presence in the mainstream of Australian society.”