Australia
Gatorade teams with AFL
PepsiCo-owned sports drink brand Gatorade has reached a three-year agreement with the AFL to become the official sports drink of the Australian rules football competition.
Direct Trade Supply strikes Big Bash deal with Perth Scorchers
Direct Trade Supply has reached a deal to become the major partner of Perth Scorchers for the forthcoming Big Bash League Twenty20 cricket tournament.
Melbourne Stars complete Big Bash sponsorship roster
Australian online pharmacy Chemist Warehouse has agreed a two year deal with the Melbourne Stars, with the Big Bash League Twenty20 cricket franchise completing its sponsorship roster for the forthcoming season.
Sydney’s Big Bash teams boosted by new deals
Australian Twenty20 cricket franchises Sydney Thunder and Sydney Sixers have secured new sponsorship deals for this season’s Big Bash League.
Menora Foods nets WNBL naming rights
Australian food distribution firm Menora Foods has reached an agreement to become the naming sponsor of the country’s Women’s National Basketball League.
HSBC converts ARU partnership
The Australian Rugby Union has announced HSBC as the official banking partner to its national team in a three-year deal running until 2016.
Western Sydney Wanderers team up with Pepper Group
Financial services company Pepper Group has signed a three-year sponsorship agreement with Australian A-League football team Western Sydney Wanderers.
Telstra seals customer benefits deal with FFA
Telecommunications company Telstra has announced a partnership with Football Federation Australia to provide its customers with exclusive ticket offers for A-League matches.
Melbourne Storm set to give exposure to new kit partner
Australian NRL rugby league team Melbourne Storm has signed a two-year extension to its kit partnership with the WRS Group.
South Sydney Rabbitohs team up with Fujitsu
Australian NRL rugby league team South Sydney Rabbitohs has announced a sponsorship deal with technology company Fujitsu for the next two seasons.
IBM signs technology partnership with NSW Waratahs
Multinational technology and consulting corporation IBM has signed a two-year deal to become the technology partner of Australian Super Rugby franchise New South Wales Waratahs.
Hankook teams with FFA for A-League deal
Hankook Tyre Australia has announced an agreement with Football Federation Australia to sponsor domestic club competition the A-League.
Canterbury extends with State of Origin champion Queensland
Sportswear company Canterbury has signed on for a further four years as the apparel sponsor of the Queensland rugby league team, which competes in Australia’s annual State of Origin series.
Western Bulldogs sign ball partner
Pental has agreed a two-year deal for its White King household cleaning brand to become the official ball partner of AFL Australian rules club Western Bulldogs.
AFL’s Melbourne FC scores new major sponsor
AFL Australian rules football team Melbourne FC has reached an agreement to make automotive retailing and logistics firm Automotive Holdings Group its major sponsor for the next three years.
Melbourne Storm retains Crown
Australian NRL rugby league team Melbourne Storm has agreed a one-year extension to its commercial partnership with gaming and entertainment group Crown Limited.
Hisense aces Australian Open deal
Television and refrigeration manufacturer Hisense has become an official sponsor of the Australian Open tennis event and its associated tournaments series.
Essendon signs four-year deal with Fujitsu General
AFL Australian rules football team Essendon has confirmed Japanese multinational IT equipment and services company Fujitsu General as its new co-major partner for the next four years.