Australian NRL rugby league team Canterbury-Bankstown Bulldogs has announced a sponsorship extension with its long-term corporate partner M&J Chickens.
M&J Chickens, a wholesale supplier of specialised poultry products to the hospitality industry, has been associated with the Bulldogs for 10 years and its new deal will take the partnership through 2016.
Its branding will appear on the shorts and sleeves of the Bulldogs’ playing and training kit under the terms of the renewed deal.
Additionally, M&J Chickens will donate three cash prizes to local schools as part of a healthy lifestyle initiative.
The Bulldogs finished sixth in NRL 2013 before missing out to Newcastle Knights at the qualifying and elimination stage of the end-of-season play-offs.