Australia

Football

Commonwealth Bank (CommBank) has signed on as the first official supporter for the 2023 Fifa Women’s World Cup in Australia and New Zealand.
Football

Football Australia has announced a three-year sponsorship agreement with Lego Australia that will see the toy company support the delivery of the association’s Legacy ’23 programme.
Motorsport

Rolex is to return as title sponsor of the Australian Grand Prix for 2023
Cricket

Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers
Australian Rules Football

The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
Rugby Union

Rugby Australia has extended its sponsorship deal with South Australian wine producer Taylors Wines
Multiple Sports

Betting group Entain has signalled that it will reduce its sports sponsorship spending in Australia following the introduction of stricter advertising regulations for gambling companies in the country
Netball

Visit Victoria, the tourism arm of the state government, has stepped into the sponsorship void left by the departure of mining and agricultural company Hancock Prospecting by agreeing a wide-ranging deal…
Rugby League

Australian bank Westpac has signed with the National Rugby League (NRL) as the league’s ‘Official Bank and Payment Platform’ in a wide-ranging deal across the men’s and women’s game. Under
Cricket

Weber Barbecues has extended its naming-rights sponsorship of Australia’s Women's Big Bash League (WBBL) for another season.
Netball

Mining and agricultural company Hancock Prospecting has withdrawn its sponsorship agreement with Netball Australia following a high-profile clash with the national team players, as other sponsors have…
Cricket

NRMA Insurance replaced Vodafone as Australia’s home Test series naming rights sponsor Vodafone decided not to take up a one-year option for the 2022-23 season
Cricket

Cricket Australia has rebutted reports that Australian Test captain Pat Cummins influenced Alinta Energy’s decision to exit as main shirt sponsor after this season.
Netball

Netball Australia has announced Wendy Archer as its new chair, with Marina Go stepping down from the role in what the governing body describes as a “planned transition” amid growing unease over its new…
Cricket

Cricket Australia recorded a A$5.1m ($3.2m/€3.3
Cricket

Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.
Multi-sport

Brisbane has a chance to become the “Barcelona of Australia” when it hosts the Olympic and Paralympic Games in 2032, Andrew Liveris, chair of the organising committee for the events, said this week.
Football

American investment company 777 Partners has acquired a stake in Australian A-Leagues football club Melbourne Victory, adding to a portfolio that now includes five football clubs around the world