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NRMA Insurance targets national reach from Cricket Australia test deal

Marcus Harris of Australia and Marnus Labuschagne of Australia celebrate victory in the first Ashes Test match in December 2021. (Bradley Kanaris/Getty Images)

  • NRMA Insurance replaced Vodafone as Australia’s home Test series naming rights sponsor
  • Vodafone decided not to take up a one-year option for the 2022-23 season
  • NRMA Insurance wanted a sponsorship platform with national reach
Cricket Australia has benefited from the popularity of its men’s national test team, increasing TV audiences and a strong playing schedule in the sale of its domestic Test series naming rights to NRMA Insurance.

Australia’s largest general insurer, backed by IAG (Insurance Australia Group), has committed to a deal that is thought to be larger and longer than the rights fee paid by its predecessor Vodafone for a similar set of rights.

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