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EXCLUSIVE: Cricket Australia markets main shirt asset as Alinta Energy signals exit

Australia play England in a T20 World Cup match at Manuka Oval on October 12, 2022 in Canberra, Australia. (Photo by Mark Evans/Getty Images)

Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.

The iconic Australian sports property is being taken to market following the incumbent Alinta Energy’s decision not to renew in the ‘Principal Partner’ role after the 2022-23 season.

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