Woolworths extends with Cricket Australia

Image: Cricket Australia

Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers.

The previous deal ran from 2018-19 to 2021-22 and was thought be worth about AUS$3m ($1.9m/€1.9m) per season, according to SportBusiness Sponsorship’s 2022 Data Snapshot on Australian sport.

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