News
World Superbikes stars to towel off with new partner
Technical towel brand Bubel has reached an agreement to become an official supplier to the International Motorcycling Federation (FIM) Superbike World Championship (WSBK) for the 2014 season.
New sponsorship model to be explored at ESA Summit
Sports industry veteran Patrick Nally, the chief executive of West Nally, will address the future of sponsorship in the changing social landscape at the ESA Sponsorship Summit in London on April 3.
Warrior increases Premier League presence with Stoke deal
English Premier League football club Stoke City has announced a deal with Warrior to make the US sportswear brand its new official kit supplier.
Dafabet cues up World Snooker Championship naming deal
Online betting and gaming company Dafabet has agreed to become the title sponsor of snooker’s 2014 World Championship.
Central Coast recruits shirt sponsor for ACL campaign
Australian A-League football club Central Coast Mariners has announced that Chinese bottled water company Tibet Spring 5100 has agreed to become a sponsor of the team during the group stage of the 2014 Asian Football Confederation (AFC) Champions League club competition.
Wells Fargo renews commitment to PGA Tour event
San Francisco-based financial services firm Wells Fargo has reached a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour golf event through 2019.
Bellator pins down Bamboo Nutra deal
Mixed martial arts series Bellator has announced a multi-year sponsorship deal that makes health supplement and lifestyle company Bamboo Nutra the official nutrition and supplement partner of Bellator.
Belgian champion Anderlecht renews with major sponsors
Belgian Pro League football club Anderlecht has sealed three-year extensions to its agreements with main sponsors BNP Paribas Fortis and Belgacom.
Dunlop to continue as title sponsor of BTCC
Tyre supplier Dunlop has agreed a multi-year deal to extend its title sponsorship of the British Touring Car Championship (BTCC) motor-racing series.
Rio 2016 strengthens commercial outlook
Organisers of the Rio de Janeiro 2016 summer Olympics have signed four new sponsorship agreements and are in the final stages of securing 10 more partners for the Games, the organising committee’s commercial chief Renato Ciuchini has told the Bloomberg news agency.
WNBA’s Minnesota Lynx nets jersey sponsor deal
Women’s National Basketball Association champion Minnesota Lynx has announced a multi-year jersey sponsorship agreement with non-profit medical care group Mayo Clinic.
Sydney FC enhances top-tier sponsors with Beechwood Homes
Australian A-League football team Sydney FC has signed a three-year premium partnership with Beechwood Homes that will result in the New South Wales housing company becoming its sleeve sponsor from next season.
Aberdeen Asset Management interested in Pro12 expansion franchise
Financial services firm Aberdeen Asset Management has expressed an interest in helping to establish and sponsor a third Scottish Pro12 rugby union team in its home town.
PSG in Center Parcs tie-up
Outdoor resort chain Center Parcs has entered into a partnership with French Ligue 1 football club Paris Saint-Germain.
Caterham F1 stays connected with Truphone
International mobile network operator Truphone has extended its sponsorship of the Caterham Formula One motor racing team.
Rawlings pitches in with Chinese baseball deal
Sporting goods manufacturer Rawlings has announced a six-year agreement to become the official apparel and equipment sponsor of the Chinese Baseball Association.
Force India adds Mexican partners
Formula One motor racing team Force India has reached sponsorship agreements with Mexican companies Consorcio Aristos and Ficrea.
ShopRite retains title rights to LPGA event
Retailers supermarket co-operative Wakefern Food Corp has extended its ShopRite chain’s long-running title sponsorship of the Ladies Professional Golf Association’s Atlantic City Classic.