Technical towel brand Bubel has reached an agreement to become an official supplier to the International Motorcycling Federation (FIM) Superbike World Championship (WSBK) for the 2014 season.
Under the deal with series promoter Dorna, riders will be provided with a Bubel towel featuring dedicated championship designs immediately after races and qualifying sessions.
These specially designed towels will also be available for fans to buy.
The Catalunya-based company entered WSBK last season through a collaboration with the Kawasaki Racing Team.