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Belgian champion Anderlecht renews with major sponsors

Belgian Pro League football club Anderlecht has sealed three-year extensions to its agreements with main sponsors BNP Paribas Fortis and Belgacom.

Financial services group BNP Paribas Fortis – which will have been associated with Anderlecht for 35 years when the new deal expires in 2017 – retains front-of-shirt sponsorship rights for Anderlecht’s domestic matches in the Pro League and Cofidis Cup.

For those games, Belgacom will take the back and shorts sponsorship slots with its pay and go telephony card brand Proximus.

In games played in Uefa competitions, Proximus will be the Brussels club’s main shirt sponsor. The financial terms of both deals were undisclosed.