Australian A-League football team Sydney FC has signed a three-year premium partnership with Beechwood Homes that will result in the New South Wales housing company becoming its sleeve sponsor from next season.
Beechwood Homes has been one of Sydney FC’s major partners for the 2013-14 season and is upgrading its current technical sponsorship with the club. The sleeve sponsorship begins on July 1 and runs until the end of the 2016-17 season.
At present the group sponsors the team’s coaching staff and technical area. The upgraded agreement is Sydney’s third recent premium partnership deal.
Online travel agency Webjet and freight and logistics company StarTrack have penned two and three year deals respectively over the past month. Webjet is Sydney's front-of-shirt sponsor, while StarTrack will take branding space on the back of the jersey from next season.